7 edition of Rolling out new products across international markets found in the catalog.
Includes bibliographical references and index.
|Statement||by George M. Chryssochoidis.|
|LC Classifications||HF5415.153 .C47 2003|
|The Physical Object|
|LC Control Number||2003043144|
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Rolling Out New Products Across International Markets: Causes of Delays [G. Chryssochoidis] on *FREE* shipping on qualifying offers. Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization by: 1.
This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel.
Based upon empirical information the book provides insights into theory and better practice in this area. Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.
This book focuses on the time dimension of international product launches using case studies Rolling Out New Products Across International. Get this from a library. Rolling out new products across international markets: causes of delays.
[George Chryssochoidis] -- "Launching a new product into many countries is a major challenge for managers, particularly those who operate in industries with rapid technological change or in high internationalisation.
of new products across international markets, build strong theory and provide insights for better practice. The study focuses on both static and dynamic aspects of the management of new product rollout across international markets. The investigation considers an extensive set of variables describing the company's external and internal.
INTRODUCING NEW PRODUCTS IN INTERNATIONAL MARKETS In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering ; the other.
Designed to provide readers with a solid framework for exploring financial markets as markets, this best-selling book dellineates the basic rules of the game in each of the three major international financial markets: foreign exchange, eurocurrencies, and international bonds, and conveys an intuitive feel for market dynamics.5/5(2).